PPC Online Training

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PPC Online Training


 (4.9) | 350 Ratings


Introduction


PPC Online Training Details
Track Regular Track Weekend Track Fast Track
Course Duration 30 Hrs 8 Weekends 5 Days
Hours 1hr/day 2 Hours a day 6 Hours a day
Training Mode Online Classroom Online Classroom Online Classroom
Delivery Instructor Led-Live Instructor Led-Live Instructor Led-Live


Course Curriculum

PPC Course Modules

Module 1: Introduction To Organic and Paid Marketing

Topics: Overview Of organic and paid Marketing, Need to use PPC, Paid Bidding Strategies, Direct Campaign Vs. Branding Campaign, Paid Marketing Channels

Module 2: Overview Of Paid Marketing

Topics: What is PPC?, Role of PPC in promoting a business, Google Ad sense and Ad words, Search Engines PPC Comparison, Google Ad Words structure, Setup a PPC Campaign

Module 3: Create PPC Campaign

Topics: Setting campaign objectives and budgets, Create and Maintain the Structures of a PPC Campaign, Using My Client Centre, How to Make an Effective Ad?, How to Increase CTR & Conversion?, What is Impression?, What is Tracking Code?, How to Link Google Analytics with Funnels Conversion and Goals

Module 4: Keyword Research For PPC

Topics: Introduction to Keyword Research and Analysis, Targeting the Appropriate Keywords for Business, Selecting Keywords According to Demographic and Geographical Location, Analyzing The Competition for the Keyword, PPC Keywords Tools and Resources, Categorizing Your Ad Campaigns to Ad Groups

Module 5: Create Ads For PPC Campaigns

Topics: Ad Groups Structure, Keyword Match Types, Types of Ad Position, Landing Page Quality, Guidelines for Ads Creation, Ad Extension, Campaigns, Ad Group and Keyword Dashboard, Unique Title and Character Limits, Ad that Produces Better ROI, Measurement of Title, Description URL

Module 6: Bids Management In PPC

Topics: What is Bidding Management?, Understand the Adword Auction, What is Ad Rank?, Types of Bidding, Flexible Bidding Strategies, Relation Between QS and CPC, What is Quality Score, Importance of Bidding Techniques, Competitor’s Analysis for Bidding

Module 7: Landing Page For PPC

Topics: What is Landing Page?, Importance of Landing Page, How to Increase CTR & Conversion?, Optimize your Landing Pages

Module 8: PPC Reporting

Topics: Campaign Performance Reports, Ad Group Performance Reports, Keywords Performance Reports, Ads Performance Reports

Module 9: Ppc Campaigns Tools

Topics: Google Ad Word Tool, Competitor Research Via Other Tools, Google Ad Word Editor, Keywords Spy, PPC Budgeting Tools, Competitive PPC Analysis Tools

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Course Curriculum

PPC Course Modules

Module 1: Introduction To Organic and Paid Marketing

Topics: Overview Of organic and paid Marketing, Need to use PPC, Paid Bidding Strategies, Direct Campaign Vs. Branding Campaign, Paid Marketing Channels

Module 2: Overview Of Paid Marketing

Topics: What is PPC?, Role of PPC in promoting a business, Google Ad sense and Ad words, Search Engines PPC Comparison, Google Ad Words structure, Setup a PPC Campaign

Module 3: Create PPC Campaign

Topics: Setting campaign objectives and budgets, Create and Maintain the Structures of a PPC Campaign, Using My Client Centre, How to Make an Effective Ad?, How to Increase CTR & Conversion?, What is Impression?, What is Tracking Code?, How to Link Google Analytics with Funnels Conversion and Goals

Module 4: Keyword Research For PPC

Topics: Introduction to Keyword Research and Analysis, Targeting the Appropriate Keywords for Business, Selecting Keywords According to Demographic and Geographical Location, Analyzing The Competition for the Keyword, PPC Keywords Tools and Resources, Categorizing Your Ad Campaigns to Ad Groups

Module 5: Create Ads For PPC Campaigns

Topics: Ad Groups Structure, Keyword Match Types, Types of Ad Position, Landing Page Quality, Guidelines for Ads Creation, Ad Extension, Campaigns, Ad Group and Keyword Dashboard, Unique Title and Character Limits, Ad that Produces Better ROI, Measurement of Title, Description URL

Module 6: Bids Management In PPC

Topics: What is Bidding Management?, Understand the Adword Auction, What is Ad Rank?, Types of Bidding, Flexible Bidding Strategies, Relation Between QS and CPC, What is Quality Score, Importance of Bidding Techniques, Competitor’s Analysis for Bidding

Module 7: Landing Page For PPC

Topics: What is Landing Page?, Importance of Landing Page, How to Increase CTR & Conversion?, Optimize your Landing Pages

Module 8: PPC Reporting

Topics: Campaign Performance Reports, Ad Group Performance Reports, Keywords Performance Reports, Ads Performance Reports

Module 9: Ppc Campaigns Tools

Topics: Google Ad Word Tool, Competitor Research Via Other Tools, Google Ad Word Editor, Keywords Spy, PPC Budgeting Tools, Competitive PPC Analysis Tools

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