Google AdWords Training

 >>  Google AdWords Training

Google AdWords Training


 (4.9) | 450 Ratings


Introduction


Google AdWords Training Details
Track Regular Track Weekend Track Fast Track
Course Duration 30 Hrs 8 Weekends 5 Days
Hours 1hr/day 2 Hours a day 6 Hours a day
Training Mode Online Classroom Online Classroom Online Classroom
Delivery Instructor Led-Live Instructor Led-Live Instructor Led-Live


Course Curriculum

Google Ad-Words Course Modules

Module 1: Introduction To Online Marketing

Topics: Marketing v/s sales, Basics of internet, How search matches in the search engine?, How Google index the pages or websites?, Role of Keywords in online marketing, Inbound vs outbound marketing, Content Marketing, Understanding Traffic, Understanding Leads, Strategies for Marketing Flow

Module 2: Website Planning And Structure

Topics: Knowledge about Domains, Core objective of the Website and Flow, Website Auditing, SEO overview, Google Analytics tracking code, Designing a WordPress  Website

Module 3: Google Adwords

Topics: A review of the latest search marketing trends, Introduction to the Google Adwords, Google Adwords Fundamentals, Google Ad types, Comparing AdWords with Facebook, LinkedIn & Twitter advertising, A look at the latest pay-per-click advertising options

Module 3: Pay-Per-Click (PPC) Marketing Strategy

Topics: Improving Adwords Quality Scores, Keyword Research For Pay-Per Click, Lower Your Pay-Per-Click Costs, PPC Workflow – Managing Workflow, Why You Need A Negative Keyword Tool, Pay Per Click & SEO, The Value Of PPC Automation

Module 4: Setting Up Adwords Campaigns

Topics: How to select a Campaign Type?, How to Choose Keyword Bid to Meet Marketing Strategies, Strategies to increase campaign targeting, Way to Target the Audience, Tools to use to Paln Campaigns

Module 5: Optimizing Google AdWords Campaigns

Topics: Optimizing PPC campaigns with keyword matching, Ad copywriting best practices, Essential Ways to Improve Google Quality Score, Improving performance with listing position, Monetizing conversion rates with AdWords conversion tracking, Improving performance with listing position

Module 6: Making Improvements With AdWords Reporting

Topics: Reporting overview, Report types, Reporting of competitor information, Understanding real search terms that trigger ads, How to find missed opportunities

Module 7: Landing Page Strategy

Topics: How to Retarget your Landing Page’s Bounced Traffic, Using Exit Popups to Reduce Your Bounce Rate, Using Pre Filled Form Fields to ExpediteConversions, Using Focus on Forms to improve conversions, Using Auto Submit Links to Increase Conversions, Design and Implement Mobile Optimized Landing Pages

Module 8: Google Adwords Intermediate Level

Topics: PPC, CPA and CPM, Bidding Strategy on Location, Bidding Strategy on Schedule, Bidding Strategy on Devices, Conversion Tracking Code, Designing Image Ads, Creating Animated Ads, YouTube Video Promotion, Hi-Jack Competitor’s Video Audience

Module 9: Google Adwords Advance Level

Topics: Remarketing Strategies and Rules, Google Remarketing Tracking Code, Designing Remarketing Images, Google Web Designer Software, Adwords Shared Budget, Linking Google Adwords and Analytics

 

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Course Curriculum

Google Ad-Words Course Modules

Module 1: Introduction To Online Marketing

Topics: Marketing v/s sales, Basics of internet, How search matches in the search engine?, How Google index the pages or websites?, Role of Keywords in online marketing, Inbound vs outbound marketing, Content Marketing, Understanding Traffic, Understanding Leads, Strategies for Marketing Flow

Module 2: Website Planning And Structure

Topics: Knowledge about Domains, Core objective of the Website and Flow, Website Auditing, SEO overview, Google Analytics tracking code, Designing a WordPress  Website

Module 3: Google Adwords

Topics: A review of the latest search marketing trends, Introduction to the Google Adwords, Google Adwords Fundamentals, Google Ad types, Comparing AdWords with Facebook, LinkedIn & Twitter advertising, A look at the latest pay-per-click advertising options

Module 3: Pay-Per-Click (PPC) Marketing Strategy

Topics: Improving Adwords Quality Scores, Keyword Research For Pay-Per Click, Lower Your Pay-Per-Click Costs, PPC Workflow – Managing Workflow, Why You Need A Negative Keyword Tool, Pay Per Click & SEO, The Value Of PPC Automation

Module 4: Setting Up Adwords Campaigns

Topics: How to select a Campaign Type?, How to Choose Keyword Bid to Meet Marketing Strategies, Strategies to increase campaign targeting, Way to Target the Audience, Tools to use to Paln Campaigns

Module 5: Optimizing Google AdWords Campaigns

Topics: Optimizing PPC campaigns with keyword matching, Ad copywriting best practices, Essential Ways to Improve Google Quality Score, Improving performance with listing position, Monetizing conversion rates with AdWords conversion tracking, Improving performance with listing position

Module 6: Making Improvements With AdWords Reporting

Topics: Reporting overview, Report types, Reporting of competitor information, Understanding real search terms that trigger ads, How to find missed opportunities

Module 7: Landing Page Strategy

Topics: How to Retarget your Landing Page’s Bounced Traffic, Using Exit Popups to Reduce Your Bounce Rate, Using Pre Filled Form Fields to ExpediteConversions, Using Focus on Forms to improve conversions, Using Auto Submit Links to Increase Conversions, Design and Implement Mobile Optimized Landing Pages

Module 8: Google Adwords Intermediate Level

Topics: PPC, CPA and CPM, Bidding Strategy on Location, Bidding Strategy on Schedule, Bidding Strategy on Devices, Conversion Tracking Code, Designing Image Ads, Creating Animated Ads, YouTube Video Promotion, Hi-Jack Competitor’s Video Audience

Module 9: Google Adwords Advance Level

Topics: Remarketing Strategies and Rules, Google Remarketing Tracking Code, Designing Remarketing Images, Google Web Designer Software, Adwords Shared Budget, Linking Google Adwords and Analytics

 

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